Privacy Policy — LV Trail

LV Trail LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lvtrail.com (the "Site") or use our services, including website creation and IT services (collectively, the "Services").

Please read this Privacy Policy carefully. By accessing or using the Site or Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our Services.

1. Key Definitions

For purposes of this Privacy Policy, the following terms have the meanings set forth below:

Personal Information. Personal Information means any information that identifies, relates to, describes, or is capable of being associated with a particular individual, including but not limited to name, postal address, email address, telephone number, IP address, payment information, and any other identifier that permits physical or online contact with a specific individual.

Site. Site means the website located at lvtrail.com and any associated subdomains, mobile applications, or online platforms operated by the Company.

Services. Services means the website creation, design, development, hosting, maintenance, IT consulting, technical support, and related services provided by the Company to its clients and users.

Client. Client means any individual or entity that engages the Company to provide Services pursuant to a written or oral agreement.

You/Your. You or Your means the individual accessing the Site or using the Services, whether as a visitor, prospective client, current client, or other user.

2. Information We Collect

We collect several categories of information from and about users of our Site and Services, including Personal Information and non-personal information.

Information You Provide Directly

Contact Information. When you contact us, request information, request a quote, or engage our Services, we may collect your name, email address, phone number, company name, mailing address, and any other information you choose to provide.
Account Information. If you create an account or client portal login, we collect your username, password, and associated profile information.
Payment Information. We do not collect or store payment card information through the Site. If you purchase Services, payments are processed by our third-party payment processor (Stripe), which collects your billing information directly and handles it in accordance with its own privacy policy. We do not store complete payment card information on our servers.
Project Information. In the course of providing Services, we may collect information you provide related to your website project, business requirements, content, images, logos, branding materials, and other data necessary to perform the Services.
Communications. We collect the content of communications you send to us, including emails, contact form submissions, chat messages, and phone call records.
Feedback and Surveys. If you participate in surveys, provide testimonials, or submit feedback, we collect the information you provide in those submissions.

Information Collected Automatically

Device and Usage Information. When you access the Site, we automatically collect information about your device and usage, including IP address, browser type and version, operating system, device identifiers, referring/exit pages, pages viewed, time spent on pages, access times, and other diagnostic data.
Cookies and Tracking Technologies. We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activities and preferences. For more information about cookies and how to manage them, please see the Cookies and Tracking Technologies section below or adjust your browser settings.
Analytics Data. We use analytics services (such as Google Analytics) to collect aggregated usage statistics and analyze trends in Site usage.
Location Data. We may collect general geographic location information based on your IP address or device settings.

Information from Third Parties

Service Providers. We may receive information about you from third-party service providers who assist us in operating the Site, conducting our business, or providing Services, such as hosting providers, payment processors, marketing platforms, and customer relationship management systems.
Social Media. If you interact with us through social media platforms or link your social media account to our Services, we may collect information from those platforms in accordance with your privacy settings on those platforms.
Business Partners. We may receive information from business partners, referral sources, or other third parties who introduce you to our Services.
Publicly Available Sources. We may collect information about you from publicly available sources, such as public records, business directories, or professional networking sites.

Information We Collect as a Service Provider

Client Data. In providing website creation and IT Services to our Clients, we may process, store, or have access to data that Clients upload, input, or otherwise provide to us, including end-user data collected through Client websites or systems we build, host, or maintain.
Service Provider Role. When we process Client Data on behalf of our Clients, we act as a service provider or processor, and our Clients are the controllers or businesses responsible for that data. Our use of Client Data is governed by our agreements with Clients and applicable data protection laws. This Privacy Policy does not apply to Client Data except as it relates to our obligations as a service provider.

3. How We Use Your Information

We use the information we collect for the following purposes:

Providing and Managing Services

To deliver, maintain, and improve our Services, including website creation, hosting, IT support, and related services.
To process transactions, send invoices, collect payments, and manage client accounts.
To communicate with you about your projects, service requests, account status, and technical support issues.
To create, configure, test, and deploy websites and IT solutions for our Clients.

Marketing and Communications

To send you promotional materials, newsletters, service updates, and other marketing communications about our Services, subject to your consent where required by law.
To respond to your inquiries, comments, and requests for information.
To conduct market research, surveys, and customer satisfaction assessments.

Site Operation and Improvement

To operate, maintain, and improve the functionality, performance, and security of the Site.
To analyze usage patterns, trends, and user preferences to enhance user experience.
To troubleshoot technical issues and perform system diagnostics.

Legal Compliance and Protection

To comply with applicable laws, regulations, legal processes, and governmental requests.
To enforce our Terms of Service, contracts, and other legal agreements.
To protect the rights, property, safety, and security of the Company, our Clients, users, and the public.
To detect, prevent, and respond to fraud, security incidents, unauthorized access, and other illegal activities.

Business Operations

To manage our internal business operations, including accounting, auditing, and financial reporting.
To conduct due diligence in connection with business transactions, such as mergers, acquisitions, or asset sales.
To establish, exercise, or defend legal claims.

Other Purposes. For any other purpose disclosed to you at the time we collect your information or with your consent.

4. How We Share Your Information

We may share your Personal Information with third parties under the following circumstances:

Service Providers and Vendors

We share information with third-party service providers who perform services on our behalf, including web hosting, cloud storage, payment processing, email delivery, marketing automation, analytics, customer support, IT maintenance, and professional services (such as legal and accounting).
These service providers are contractually obligated to use your information only for the purposes of providing services to us and to maintain appropriate security measures.

Clients

If you interact with a website or system we have created or manage for a Client, information you provide may be shared with that Client in accordance with the Client's own privacy policy and instructions.
We may share project-related information with Clients as necessary to perform Services under our agreements with them.

Business Transfers. In connection with any merger, sale of company assets, financing, acquisition, divestiture, dissolution, bankruptcy, or other business transaction or negotiation, your information may be transferred to a successor or affiliate entity, subject to this Privacy Policy or a successor privacy policy.

Legal Obligations and Protection

We may disclose your information to government authorities, law enforcement, regulatory agencies, courts, or other third parties when we believe disclosure is necessary or appropriate to comply with applicable law, regulation, legal process, or enforceable governmental request.
We may disclose information to protect the rights, property, safety, or security of the Company, our Clients, users, or others, including enforcing our agreements and policies and preventing fraud or illegal activity.

With Your Consent. We may share your information with third parties when you have provided your express consent to such sharing.

Aggregated or De-Identified Information. We may share aggregated, anonymized, or de-identified information that does not identify you personally for research, marketing, analytics, or other business purposes.

No Sale of Personal Information. We do not sell your Personal Information, and we do not share your Personal Information with third-party advertising platforms for targeted advertising.

5. Cookies and Tracking Technologies

Use of Cookies

We use cookies and similar tracking technologies (such as web beacons and pixels) to collect information about your browsing behavior, preferences, and interactions with the Site.
Cookies are small data files stored on your device that help us recognize you, remember your preferences, and analyze Site usage.

Types of Cookies

Essential Cookies. These cookies are necessary for the Site to function properly and cannot be disabled in our systems. They enable core functionality such as security, network management, and accessibility.
Analytics Cookies. These cookies collect information about how you use the Site, such as pages visited and links clicked. We use this information to improve Site performance and user experience. We use Google Analytics for this purpose.
Functional Cookies. These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.
Advertising Cookies. We do not use advertising cookies, and we do not work with third-party advertising networks to serve targeted advertisements based on your browsing activity.

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of the Site and your ability to use certain features.
To opt out of analytics tracking, you may use the Google Analytics Opt-out Browser Add-on or adjust your browser's cookie settings.
All of our cookie disclosures are contained in this Privacy Policy; we do not maintain a separate Cookie Policy.

6. Data Retention

Retention Period

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
The retention period depends on the nature of the information, the purposes for which it is processed, and applicable legal or regulatory requirements.

Criteria for Retention

We retain contact form submissions, client communications, and related information for as long as you maintain an account or client relationship with us, plus three (3) years thereafter for recordkeeping purposes.
We retain information as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and maintain business records.
We retain project-related information for the duration of the project and for a reasonable period thereafter to provide support, warranty services, and comply with contractual obligations.

Deletion

When Personal Information is no longer needed, we will securely delete or anonymize it in accordance with our data retention and deletion policies.
You may request deletion of your Personal Information by contacting us as set forth in Article 11, subject to legal, contractual, or operational limitations.

7. Data Security

Security Measures

We implement reasonable administrative, technical, and physical security measures designed to protect your Personal Information from unauthorized access, use, disclosure, alteration, and destruction.
These measures include encryption (including HTTPS encryption for information transmitted through the Site), access controls, secure server infrastructure, firewalls, regular security assessments, and employee training on data protection practices.

Limitations

No method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your Personal Information, we cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of any passwords or account credentials and for notifying us immediately of any unauthorized use of your account.

Data Breach Notification. In the event of a data breach that compromises your Personal Information, we will notify you and any applicable regulatory authorities in accordance with applicable law and within the timeframes required by law.

8. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your Personal Information.

Access and Portability. You have the right to request access to the Personal Information we hold about you and to receive a copy of that information in a structured, commonly used, and machine-readable format.

Correction. You have the right to request that we correct any inaccurate or incomplete Personal Information we hold about you.

Deletion. You have the right to request that we delete your Personal Information, subject to certain exceptions (such as where we are required to retain information for legal or contractual reasons).

Opt-Out of Marketing. You have the right to opt out of receiving marketing communications from us at any time by following the unsubscribe instructions in our emails or by contacting us as set forth in Article 11. Even if you opt out of marketing communications, we may still send you transactional or administrative messages related to your account or the Services.

Do Not Track and Global Privacy Control. Some browsers include a "Do Not Track" feature, and some browsers or extensions support the Global Privacy Control (GPC). Because we do not sell Personal Information or use it for targeted advertising, these signals have limited application to our practices. Our Site does not currently respond to Do Not Track signals.

State-Specific Rights

New Jersey Residents. If you are a resident of New Jersey, the New Jersey Data Privacy Act provides you with additional rights, including the right to confirm whether we process your Personal Information and to access it; the right to correct inaccuracies; the right to delete Personal Information; the right to obtain a portable copy of your Personal Information; and the right to opt out of the processing of your Personal Information for purposes of targeted advertising, the sale of Personal Information, or profiling in furtherance of decisions that produce legal or similarly significant effects. We do not sell Personal Information or use it for targeted advertising. You also have the right to appeal a refusal to act on your request. To exercise any of these rights, please contact us using the contact information in Article 11.
Residents of Other States. If you are a resident of California, Virginia, Colorado, Connecticut, Utah, Oregon, Texas, Montana, Iowa, Delaware, New Hampshire, Nebraska, Indiana, Tennessee, Florida, Minnesota, Maryland, Kentucky, Rhode Island, or another state that has enacted a comprehensive consumer privacy law, you may have additional rights under the applicable law of your state, subject to the conditions and exceptions set forth in that law. Depending on your state of residence, these rights may include: (a) the right to confirm whether we are processing your Personal Information and to access that information; (b) the right to correct inaccuracies in your Personal Information; (c) the right to delete Personal Information we have collected from or about you; (d) the right to obtain a copy of your Personal Information in a portable and, to the extent technically feasible, readily usable format; (e) the right to opt out of the processing of your Personal Information for purposes of targeted advertising, the sale of Personal Information, or profiling in furtherance of decisions that produce legal or similarly significant effects; (f) the right to designate an authorized agent to exercise these rights on your behalf; (g) the right not to receive discriminatory treatment for exercising any of these rights; and (h) the right to appeal our refusal to act on a request, where provided by applicable law. As described in this Privacy Policy, we do not sell Personal Information and do not process Personal Information for targeted advertising. The specific rights available to you, and any applicable exceptions, are governed by the law of your state of residence. To exercise any of these rights, please contact us using the contact information in Article 11. We may require you to verify your identity before responding to your request, and we will respond within the timeframe required by applicable law.

How to Exercise Your Rights. To exercise any of the rights described above, please contact us using the contact information in Article 11. We may require you to verify your identity before responding to your request. We will respond to your request within the timeframe required by applicable law, typically within 45 days.

9. Children's Privacy

Age Restriction. The Site and Services are not intended for children under the age of 13 (or such higher age as required by applicable law). We do not knowingly collect Personal Information from children under 13.

Parental Notice. If you are a parent or guardian and believe that your child has provided us with Personal Information without your consent, please contact us immediately using the contact information in Article 11.

If we learn that we have collected Personal Information from a child under 13 without verifiable parental consent, we will take steps to delete that information as soon as reasonably practicable.

10. Third-Party Links and Services

Third-Party Websites

The Site may contain links to third-party websites, services, or applications that are not owned or controlled by the Company. This Privacy Policy does not apply to third-party websites or services. We are not responsible for the privacy practices or content of third parties. We encourage you to review the privacy policies of any third-party websites or services you visit.

Third-Party Services. We may integrate third-party tools, plugins, or services into the Site, such as Google Analytics (analytics), Google Fonts (typography), and Netlify (website hosting). Your interactions with these third-party services are governed by the privacy policies of those third parties.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

LV Trail LLC,
PMB 1099
530 Main St, Ste 3A
Chester, NJ 07930
Email: ops@lvtrail.com
Phone: (973) 370-3673.

12. Changes to This Privacy Policy

Right to Modify. We reserve the right to update, modify, or replace this Privacy Policy at any time in our sole discretion. Any changes will be effective immediately upon posting the revised Privacy Policy on the Site, unless otherwise specified.

Notice of Changes. We will update the "Last Updated" date at the top of this Privacy Policy to reflect the date of the most recent revision. We may also notify you of material changes by email, through a notice on the Site homepage, or by other means as required by law.

Your Continued Use. Your continued use of the Site or Services after any changes to this Privacy Policy constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

13. Governing Law and Jurisdiction

This Privacy Policy and any disputes arising out of or related to this Privacy Policy or our privacy practices shall be governed by and construed in accordance with the laws of the State of New Jersey, without regard to its conflict of laws principles. Any legal action or proceeding arising out of or related to this Privacy Policy shall be brought exclusively in the state or federal courts located in Morris County, New Jersey, and you consent to the personal jurisdiction and venue of such courts.

14. International Users

Cross-Border Transfers. If you are accessing the Site or using our Services from outside the United States, please be aware that your Personal Information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using the Site or Services, you consent to the transfer of your information to the United States and other countries, which may have different data protection laws than your country of residence.

Compliance with Local Laws. If you are located in the European Economic Area, United Kingdom, or other jurisdictions with specific data protection regulations, additional rights and protections may apply to you. Please contact us for more information about how we comply with applicable data protection laws in your jurisdiction.

15. Regulated Industries

For Clients in regulated industries (including but not limited to healthcare, legal, and financial services), a different or supplemental privacy policy may be appropriate. We will identify this during onboarding and work with the Client to help ensure the Client's policy meets applicable requirements.